CLEAN UP YOUR FUCKING ACT

To understand the ever-present threat of Sexual Assault: on College Campuses, in the United States of America and in the World; is gut-wrenching experience.
The blame falls primarily on the shoulders of men across America, this represents the wake-up call.

SETTING IT UP

After getting an interest in the topic, and doing research to identify the best ways to address the topic; a list of goals for the campaign needed to be set.

Through research and judgement, I identified the objectives on the right as necessary goals in order to fulfill the main goal of preventing sexual assault.

EVENT IN ACTION

The topic of sexual assault is a difficult one to talk about, meaning there's apprehension towards the message or the way it's being communicated. And men are the primary individuals to reject those messages, so this time it had to be different.

Through cognitive authority, a concept outlined in the campaign, the resounding voice of Terry Crews provides insight into sexual assault, but in a way that is palatable by the audience.

DID IT EVEN WORK?

Due to the purpose of this campaign and its creation, there was no reality in which this campaign would have taken place. However, the campaign was still created in the spirit and expectation of becoming a campaign in this reality.

So, in the event that the campaign is applied, it can be expected to be evaluated as follows: